While many successful business ventures hinge on a carefully crafted plan of attack filled with branding messages and clever positioning, popular YouTube firearms reviewer Hickok45 and his son, John, rose to online fame on the wings of a humble, down-home personality and trustworthy advice on guns. Launched in 2007, his gun channel now contains more than 1,600 videos that have drawn more than 3.2 million loyal subscribers and yielded more than 900 million views.
- Hometown: Nashville, Tennessee
- Day Job: Former English teacher; now full-time professional shooter
- Shooting since: 11 years old
- Who taught you to shoot? Father and uncle, but mostly self-taught
- Proudest Moment shooting or hunting: Winning his second USPSA Tennessee Area State match
- Handedness: Right
- Eye Dominance: Left