Custom Rifle Ammo
Make precision personal with our wide selection of custom rifle loads.
30 Super Carry
Hits like a 9mm Luger. Carries like a 380 Auto. Designed exclusively for defense.
High Over All
More reloads and better patterns for the most elite trap, skeet and sporting clays shooters.
Varmint & Predator
Get the most of rimfire with loads that offer both accuracy and violent expansion on impact.
There’s never been a muzzleloading system like this. See all the benefits that set FireStick apart to provide the most convenient, safe and consistent performance ever.
Hydra-Shok® Component Bullets
The bullet that’s defined self-defense for a generation is now available as a component.
Born in 1974 in Reno, Nevada, Chad Belding is a lifelong sportsman and outdoors enthusiast whose love of the lifestyle was instilled at a very young age by his father, Orville Belding. Orville ensured that both Chad and his brothers Clint and Clay were encouraged to evolve an appreciation of the outdoors at every turn, teaching them to camp, hunt, fish, crawdad trap and even cut down their own Christmas trees. Their mother, Faith Belding, was with the family every step of the way.
Chad’s passion eventually led him to predator and waterfowl hunting, and soon thereafter he became involved in competitive duck and goose calling in the late 199s while attending college at The University of Nevada-Reno. In school he was a member of the competitive Division I baseball team and studied business, public speaking and history. Following his graduation with a Bachelor’s degree he put his background in business to good use, co-owning and operating several businesses across Nevada, Colorado and Washington.
The call of the wilderness never left him, however, and in 2008 he founded Banded, a video production and merchandising company that specializes in waterfowl hunting gear and accessories, as well as a selection of turkey hunting products. In that same year he originated “The Fowl Life” television series, which eventually went to air in 2009. The series has proven so popular that Chad and his crew are currently airing season 11 on The Outdoor Channel, filming for season 12, and hard at work at the newly minted “The Fowl Life” podcast, created in 2019.
More recently Chad created his “This Life Ain’t For Everybody” podcast in 2018, where he covers a wide assortment of themes and topics related to the outdoors and hosts well-known guests such as Major League Baseball Hall Of Famer George Brett, UFC Hall Of Famer Urijah Faber, Nashville Recording Artists Leith Loftin, Brent Cobb and Tyler Farr, as well as several other walks of life. He is also involved in the founding of Jargon Duck Calls, formed in 2019, known primarily for their precise, CNC turned, and hand-tuned duck calls. Always looking forward, Chad is also closely involved with The Provider, a new brand that will provide live workshops on dog training, hunting, shooting, and preparing your bounty, as well as a series of cookbooks in collaboration with Chad Ward from Whiskey Bent BBQ and Chad Mendes of UFC renown.
Chad still works closely with the brothers he grew up with, as Clay is a personality on a number of the media properties as well as a producer and editor. Clint is a physical therapist by day who also works alongside Chad and Clay on their hunting brands. Chad is the proud father of his daughter Alyssa Belding, who true to her family heritage loves the outdoors and has picked up a thing or two about duck calls. When he’s not hard at work or spending time with his family, Chad loves music, baseball and boating. He’s also a philanthropist working with several charities, including Ronald McDonald House, Freedom Hunters, St. Jude’s, Special Ops Excursions and others.