Custom Rifle Ammo
Make precision personal with our wide selection of custom rifle loads.
30 Super Carry
Hits like a 9mm Luger. Carries like a 380 Auto. Designed exclusively for defense.
High Over All
More reloads and better patterns for the most elite trap, skeet and sporting clays shooters.
Varmint & Predator
Get the most of rimfire with loads that offer both accuracy and violent expansion on impact.
FireStick
There’s never been a muzzleloading system like this. See all the benefits that set FireStick apart to provide the most convenient, safe and consistent performance ever.
Hydra-Shok® Component Bullets
The bullet that’s defined self-defense for a generation is now available as a component.
Federal X Stone Glacier
Two great brands have finally come together. Don't miss your chance to own exclusive Federal-branded Stone Glacier apparel.
Model 2020 Waypoint Special Edition
We worked with engineers from Springfield Armory to create Custom Shop loads specifically designed for the utmost performance from the new Model 2020 Waypoint rifle.
Changing agricultural practices have forever altered the rural landscape, but cooperation with the farmer remains a cornerstone of a successful season for most hunters.
Federal’s founding president Charles Horn was a big believer in conserving the natural environment, a notion that was by no means universally accepted in the 1930s. Federal’s contribution to the genre was a series of spots in national publications, touting sound conservation practices and hunting ethics. Some would fit right in today, while others would at the least raise eyebrows.
“The Sportsman: His Creed and Dogmas” laid out sound hunting principles like careful shooting, moderation in taking game, and even safe driving. It was presented both by itself and as a graphic element in other spots.
From colonial times, farmers used deliberate burning to clear land for crops, a practice that is still common in places like Brazil. Federal’s public service ads pointed out that spring burning destroyed wildlife habitat at the very time a new generation of game species was being born. They enlisted sportsmen to educate farmers against a burning strategy. How farmers were likely to take that is left unsaid.
Death in an auto accident was far more common in the 1930s than today. In 1938, for example, the United States saw 23.94 highway deaths per 100,000 population. Eighty years later, that number was just 11.18. Rural roads far from medical attention were especially dangerous, and Federal urged sportsmen to remember that farm children used roads as their playgrounds and that upland birds gathered grit on them.
Feeding upland birds in the winter helped ensure a huntable supply for the next season, and Federal urged hunters to pay for bird feed and help farmers distribute it.
Then as now, city folk were prone to drop off unwanted cats on their country cousins. Feral cats are remarkably efficient killers of birds and small game, so Federal ads urged sportsmen to shoot them on sight. That might seem harsh, but both Australia and New Zealand have had bounty programs to eliminate feral cats after near-extinctions of distinctive native species.
Also marked for termination with extreme prejudice was the crow, universally derided as an eater of duck eggs and upland birds. They could be hunted all year round with no limit. The fun ended in 1972 when the crow was added to the Migratory Bird Treaty Act.
While the crow was tabbed for extermination, Federal urged sportsmen to preserve the hawk and owl, the most efficient predators of rats and other vermin.