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man looking down the rifle scope resting on a shooting bag while shooting gold medal sierra matchking outside

Gold Medal Sierra MatchKing

There’s a reason it’s been shot to win more long-range rifle competitions than any other bullet. Whether you compete for titles or bragging rights, our Gold Medal Sierra MatchKing will put you on top.

Hunter on top of a hill looking down

Terminal Ascent

The best all-range hunting bullet ever made. Period.

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Loading FireStick into muzzleloader

FireStick

Turn muzzleloading technology 180 degrees.

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man at an indoor range aiming a handgun

Punch

We’ve simplified self-defense with a new answer for everyday carry.

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Hunter outside carrying a gun

HammerDown

Let your lever-gun run like never before with ammunition specifically built for it.

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