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man looking down a lever action rifle

30 Super Carry

Introducing the most revolutionary self-defense cartridge in 100 years. All-new 30 Super Carry offers the power of 9mm Luger, more magazine capacity and far better ballistics than 380 Auto—all in a cartridge designed from the ground up for concealed carry.

Hunter on top of a hill looking down

Terminal Ascent

The best all-range hunting bullet ever made. Period.

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Loading FireStick into muzzleloader

FireStick

Turn muzzleloading technology 180 degrees.

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man at an indoor range aiming a handgun

Punch

We’ve simplified self-defense with a new answer for everyday carry.

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Hunter outside carrying a gun

HammerDown

Let your lever-gun run like never before with ammunition specifically built for it.

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