Custom Rifle Ammo
Make precision personal with our wide selection of custom rifle loads.
30 Super Carry
Hits like a 9mm Luger. Carries like a 380 Auto. Designed exclusively for defense.
High Over All
More reloads and better patterns for the most elite trap, skeet and sporting clays shooters.
Varmint & Predator
Get the most of rimfire with loads that offer both accuracy and violent expansion on impact.
FireStick
There’s never been a muzzleloading system like this. See all the benefits that set FireStick apart to provide the most convenient, safe and consistent performance ever.
Hydra-Shok® Component Bullets
The bullet that’s defined self-defense for a generation is now available as a component.
Federal X Stone Glacier
Two great brands have finally come together. Don't miss your chance to own exclusive Federal-branded Stone Glacier apparel.
Model 2020 Waypoint Special Edition
We worked with engineers from Springfield Armory to create Custom Shop loads specifically designed for the utmost performance from the new Model 2020 Waypoint rifle.
Benelli
Benelli® has a long, rich history of crafting fine firearms from its manufacturing facility in Urbino, Italy. It’s best known for shotguns used by military, law enforcement and civilians, including the M3 12 gauge, used by American SWAT teams. Benelli Armi was founded in 1967 as an offshoot of the Benelli motorcycle factory that sold motorcycles through Montgomery Ward. Benelli and Benelli USA have been owned by Pietro Beretta SpA since 2000.
Black Rifle Coffee Company
Black Rifle Coffee Company is a small-batch, roast-to-order, veteran-owned coffee company. It imports its high-quality coffee beans from Colombia and Brazil, then personally blends and roasts every one of its coffees before shipping them directly to you. BRCC develops its explosive roast profiles with the same mission focus learned as military members serving this great country. All BRCC blends are available in whole-bean and ground varieties, and many roasts are available for purchase in single-serve "coffee rounds."
Henry
Henry Repeating Arms is the leading lever-action manufacturer and one of the top-five long gun manufacturers in the USA. Its goal is to manufacture a line of classic, well-crafted firearms that every enthusiast can afford. The passion, expertise and dedication of Henry employees embodies the company’s motto, “Made in America Or Not Made At All”. Rest assured, when you read the roll-mark on the barrel of a Henry it’s going to say “Made in the USA.”
Hoppe's
In 1903, Frank August Hoppe mixed nine chemicals and created the world’s most effective gun cleaner. Since that time, Hoppe’s® has emerged as the leading gun care company, and it has remained in that position by advancing and evolving technologies to meet the needs of shooters. From the ever-popular and versatile No. 9 and the quick and easy BoreSnake, to the marvel of efficiency called Gun Medic, Hoppe’s is the only name you need to know for firearm cleaning and protection.
Primos
From a gleam in the eye of a young boy who was fascinated with calling in ducks, Primos® has grown into a major force in the hunting industry. It manufactures calls for elk, deer, turkey, predators and waterfowl, as well as clothing and accessories. It also produces the ever-popular video series “The TRUTH” and the television show “Primos' TRUTH About Hunting.” Each year, new products are added to the line, and each year Primos maintains the hallmark that defines them: quality.
RCBS
RCBS® was founded in 1943 by Fred T. Huntington in Oroville, California. Huntington was a dedicated shooter, but found it difficult to obtain quality varmint bullets. However, after reading about making a die to swage .22 rimfire cartridge cases to form jackets for bullets, he began to craft his own dies in the back room of his father’s laundry and dry-cleaning business. Because the resulting bullets were used to shoot rock chucks—a varmint of western North America—he named them Rock Chuck Bullet Swage dies, later shortened to RCBS. Today, the brand is a leading U.S. manufacturer of precision reloading equipment.
RealTree
In 1986, Bill Jordan started a revolution. The Realtree® founder sketched a camouflage pattern based on the bark and leaves of an oak tree in his parents’ yard and unlocked the full potential of concealment. And although the company’s current designs are created using sophisticated computers, digital cameras, and photo-realistic printing, the same spirit of innovation remains the same. Today, Realtree has more than 1,500 licensees, employs more than 80 people in Columbus, Georgia, and has operations in Europe.
Ruger
Sturm, Ruger & Co., Inc., better known by the shortened name Ruger, is an American firearm manufacturing company based in Southport, Connecticut, with production facilities also in Newport, New Hampshire, Mayodan, North Carolina, and Prescott, Arizona. The company was founded in 1949 by Alexander McCormick Sturm and William B. Ruger and has been publicly traded since 1969.
Springfield Armory
In 1794, the original Springfield Armory® was designated as our national armory by General George Washington and began manufacturing muskets for the defense of our young, free Republic. Today, the company strives to honor this responsibility as guardians of the original Springfield Armory legacy by manufacturing the highest quality firearms so responsible citizens can preserve their right to keep and bear arms in the defense of life, liberty and the pursuit of happiness.
Traditions
At Traditions™, innovation means more than just building quality guns with the latest features. It means solving problems that real hunters face every day in the field. The company is made up of hunters and shooters, including engineers who take a "whole gun" approach to the design table. Their efforts ensure that each model is equipped with just the right mix of practical features that work together to improve your overall hunting and shooting experience.