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Federal Premium® Unveils New Website

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The all-new Federal Premium® website offers hunters and shooters the latest information in a streamlined and vibrant format. It makes choosing the right ammunition quick and easy, and provides insights into topics ranging from conservation to the latest ammunition technology.

ANOKA, Minn. - January 28, 2013--Federal Premium® Ammunition has redesigned its website. Hunters and shooters can easily navigate the new to find breathtaking photography, educational graphics and one-of-a-kind tools built to inspire, guide and educate.

Answers On The Go
In an increasingly mobile world, it’s important that websites work well on all devices. The new site was built using Responsive Design—a technique that allows optimum viewing, whether it’s accessed from desktops, laptops, tablets or mobile. It automatically resizes in real-time to fit the viewer’s screen size, so smart phone users see the full site, not a mobile version.

Interactive And Helpful
With specialized content and helpful resources, Federal Premium’s new site has something to offer outdoor enthusiasts of any skill level. The Load Recommendation tool provides ammunition suggestions based on the user’s interests, intended use or firearm. The tool is always accessible and includes filtering that is easy to navigate.

The site improvements are based on customer feedback, and include keyword searches, improved content organization and simplified navigation. Product detail pages now include ballistic coefficients, and product specifications appear on demand to increase speed of information.

To view the new site, go to


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