Understanding our handgun ammunition
  • Premium® Personal Defense®: Protect your home and family with the most effective and reliable ammunition on the market.

  • Vital-Shok®: Handgun hunting is as challenging as it gets. This product line offers top performing bullet options so you know success is in your hands.

  • Gold Medal®: Built for everything from punching paper to intense competition-if you're a match shooter, this is your line.

  • Personal Defense®: A reliable line of ammunition that creates quick, positive expansion with proven accuracy.

  • Champion™: For your time at the range target shooting with your favorite handguns.

  • Power-Shok®: Affordable handgun hunting ammunition that delivers good performance at a lower price.

  • American Eagle®: This proven line of target shooting ammunition provides performance similar to top loads for a familiar feel and realistic practice. Also available in an Indoor Range Training (IRT) option.